Study the demand for rental of special equipment in your locality and surrounding areas. Based on the results of this study, you will be able to determine what types of equipment should be purchased first to quickly achieve payback.

Draw up a realistic and competent business plan, taking into account all the risks and additional opportunities to increase the profitability of the enterprise. This will increase your chances of attracting investment and purchasing equipment under a leasing agreement.

Main risks

Most special equipment used only during certain seasons. This should be taken into account in the process of forming a vehicle fleet.

Universal equipment does not always avoid risks. Competitors represented by similar companies and large construction organizations They also rely on a wide range of possibilities and lack of dependence on the season.

An in-depth study of demand and the acquisition of those types of equipment that will be most in demand in your locality will allow you to minimize possible risks.

Location

A car depot room is suitable for storing special equipment, transport company, large warehouse complexes. Important criteria when choosing are convenient transportation and the availability of enclosed spaces in which large-sized equipment can be placed.

If there are no suitable offers in the city, you can rent or purchase a plot. The construction of reliable fences and prefabricated structures will ultimately pay off with proper storage conditions for expensive equipment.

If there is a solid starting capital and a large fleet of vehicles, you can rent office space to work with clients in the center or business district. But this is not an important condition for the successful development of the company.

Equipment

A very important advantage of the direction is the ability to start with a minimum amount of special equipment and further expand the fleet depending on demand. A novice entrepreneur should carefully analyze the prospects for purchasing each unit. There are two approaches to forming a vehicle fleet: universal and highly specialized equipment.

Universal:

1. Truck cranes are often used in construction, in public utilities, energy companies and in many other situations.
2. Backhoe loaders - the need regularly arises in construction, for various jobs in the housing and communal services sector, and in production.
3. Dump trucks and other types of freight transport are in great demand in many industries, regardless of the season.
4. Bulldozers are constantly needed in construction in various areas, in public utilities and other areas.

Highly specialized equipment is worth purchasing if there is an urgent need in your city or region. For example, large-scale work is planned or local organizations and entrepreneurs are experiencing a shortage of specific types:

Agricultural and forestry equipment.
- Construction of roads.
- High-rise cranes.
- Specialized construction equipment.
- Mobile forklifts.
- Hydraulic installations.
- Municipal equipment.
- Drilling - drilling units.
- Water transport.
- Passenger and rail transport.
- Industrial equipment.

It is difficult to provide at least an approximate amount needed to start. A lot depends on the characteristics of demand in local markets and the year of manufacture of special equipment. You can purchase new or used equipment. When purchasing used equipment, you should carefully check its serviceability. It is better to give preference to popular brands with which there will be no difficulties in repairing and purchasing spare parts. The cost also depends on the manufacturer - Chinese and Korean special equipment is cheaper than Japanese, American and European, but in this case the high cost ensures greater reliability of the equipment.

In general, prices for used universal equipment are as follows:

Excavator – 55,000-600,000 rubles.
- Bulldozer - minimum price 120,000 rubles.
- Dump truck – 800,000-4,000,000 rubles.
- Truck crane – minimum price 1,500,000 rubles.

You can consider manufacturers' offers for leasing special equipment. Leasing agreements are rarely concluded with beginning entrepreneurs, but under certain circumstances this is possible.

Personnel

The staff is formed depending on the types and quantity of special equipment. Experienced drivers generalist or operators are needed because it is more profitable and safer to rent the equipment with a person who knows how to operate it.

Working on some types of equipment requires the operator to have a certificate confirming completion of special training. The owner of a new business should provide funds for employee training. Also, there are types of special equipment that can be used by people in good health who have undergone a special medical examination. The estimated salary level for such specialists is 30,000-40,000 rubles.

If you have a large fleet and high demand, you should hire a customer service manager. Also, we need a dispatcher whose responsibilities include monitoring the movement of equipment at customer sites. Whether to hire an accountant or enter into a part-time contract depends on the amount of equipment and the number of clients.

Do without an experienced mechanic responsible for technical condition equipment is impossible. His responsibilities include not only repairs, but also preventive inspections to avoid losses due to equipment breakdowns.

Documents and licenses

The legislation of the Russian Federation requires mandatory registration of special equipment with a power unit volume of more than 50 cm3 with Gostekhnadzor. You also need to register with the traffic police. Price state duty for registration is 1,900 rubles, legal services – up to 5,000 rubles. On average, registering a piece of equipment will cost 8,000-10,000 rubles.

For a company that provides special equipment for rent, you can choose the form of registration as an individual entrepreneur or LLC.

It is better to choose an individual entrepreneur if you do not plan to do business with partners. The advantage of this form of registration is the relative simplicity of registration and a simplified taxation system. The rate is 6%.

LLC is suitable for companies that plan to expand and work with large clients. Legal entities prefer to cooperate with landlords who pay VAT, since this allows them to return 18% of the budget.

A very important point is equipment insurance. This is not a prerequisite for activity, but is beneficial to the business owner. Despite reliable security, cases of theft of special equipment are not uncommon. Experts recommend the CASCO company, which works very professionally, is distinguished by reliability and a wide range of services.

Marketing

The first clients who can provide the company with a way to break even must be found before opening a business and purchasing special equipment. But it is necessary to constantly form a base of potential customers. Industry directories, a list of housing and construction services, construction companies, subsidiaries and other organizations that may need to rent your equipment, based on the type of activity, should be updated regularly. All managers of these companies and enterprises must be sent commercial offer With detailed description equipment, prices and rental conditions. Be sure to remind yourself, inform about discounts and special offers, purchasing new types of equipment.

You can enter into an agreement with stores building materials. For a fee, managers can offer your services to customers. Also, placing large banners and advertising stands near such stores is effective.

Resume

The average rental price for special equipment ranges from 750-3,500 rubles per hour. For long-term rentals, it is customary to reduce the cost. It is considered normal for this direction to achieve payback within 12-18 months.

The business of renting special equipment has always been considered profitable. This can be understood just by looking at the prices:

• rental of a dump truck per shift (8 hours) - from 10 thousand rubles;
• rent of an excavator per shift - from 12 thousand rubles;
• rental of a truck crane per shift - from 11 thousand rubles;
• rental of a concrete pump per shift - from 30 thousand rubles!

Even taking into account the monthly equipment load of only 20% (5-6 days), the income from one machine is up to 60 thousand rubles per month. Not bad.

But not everything is as rosy as it seems at first glance. It’s not easy for newcomers to break into this market;

• this business requires significant capital at the start;
• the competition is very serious. Many existing companies already have their own established clients, and it is not so easy to lure them away.

Another common problem is finding an honest and responsible driver.

Market situation

The business of renting out special equipment is a matter that entirely depends on the situation on the market. construction market. If construction is active, then equipment is in demand. Therefore, when planning to open such a business, you should carefully study the market situation. The other side of the issue is competition. There are more and more companies providing such services every year. There are also many small private owners and entrepreneurs who own one or two cars. In the spring, there is enough work for everyone, since construction picks up during this period. But at other times of the year you have to fight for a client.

Investments

It is noteworthy that such a business can be opened on different scales and with different capital. Would you buy it? u. dump truck or 15 new loaders - you are a company providing rental services for special equipment. However, capital for opening even a small company starts from an amount of no less than 10 million rubles. With that kind of money you can buy (in a new version):

• front loader - 2 million rubles,
• backhoe loader - 3 million rubles,
• aerial platform (working height 22m) - 2 million rubles,
• dump truck - 2.5 million rubles.

If you are sure that there are orders for your equipment, then you can use the services of leasing companies. A brand new Kamaz can be purchased with a down payment of only 20%, but you will have to pay from 60 to 80 thousand rubles monthly for the car.

You can save money and buy a used car. In this case, the company’s vehicle fleet will be larger, but the costs of repairing special equipment and possible malfunctions will increase, which will affect the authority of the organization.

Some entrepreneurs start with a minimum capital of 1.5 - 2 million rubles. Such funds are enough to purchase one front-end loader - the most popular type of special equipment. No construction site is complete without a loader, so almost every organization that provides machines for rent has such equipment.

When it comes to front loaders, experienced businessmen recommend JCB. Loaders of this brand are famous for their unpretentiousness, reliability and affordable price: the new 100 hp loader. will cost approximately 2 million rubles, and due to the wide distribution of the JCB brand in Russia, spare parts for these loaders can be purchased without any problems.

Also on specialized forums, they give examples of successful starts on aerial platforms, which are in great demand among advertising companies that constantly need to change banners and posters:

Business registration

Most suitable organizational form for a company providing equipment for rent is a Limited Liability Company. Individual entrepreneur status is not particularly suitable here. Even though opening an LLC is more expensive, this form has many advantages. The key for such a business is that in the event of force majeure situations, the Company risks only its property, but the entrepreneur (IP) also risks the property belonging to the individual. person (car, apartment, etc.). This is in case the company takes out a lot of loans (which happens often, because the business requires large capital investments).

When filling out an application for registration, you must indicate the following OKVED codes:

1. 60.24.1 “Activities of specialized motor freight transport” - if the organization plans to rent out equipment with its own drivers.
2. 71.21.1 “Rent of other things road transport and equipment" - when special equipment is provided without a driver.

As a taxation system, you can use the simplified taxation system (STS): 6% of revenue or 15% of profit.

Documents that should be provided to the customer of special equipment:

• agreement,
• ESM-7,
• copy of the waybill,
• certificate of completed work,
• invoice.

Where to look for orders?

Orders for equipment can be searched in different ways. In addition to regular advertising (media, banners, website), you can offer your services construction companies who won the tender in your city. If you're lucky, you can provide yourself with work for a whole year. Also, special equipment is often rented by oil workers when they replace pipes. They rent cars at their place of work.

Business plan for renting special equipment

Let's calculate economic efficiency opening a small business renting out special equipment. As an example, let’s take the purchase of one aerial platform with a working height of 18m.

Investments:

• purchase of an AP-18 auto-hydraulic lift on a GAZ 3309 chassis - 2,000,000 rubles.

Fixed monthly expenses:

• driver's salary - 20 thousand rubles;
• repairs - 10 thousand rubles;
• Fuel and lubricants (depending on the size of orders) - from 15 thousand rubles;
• advertising - 5 thousand rubles.

TOTAL: from 50 thousand rubles.

• rental cost - 1200 rub./hour,
• average number of orders per month - 90 hours (total 3 orders per day),
• monthly revenue - 108,000 rubles.

Hence the profit: 108,000 - 50,000 = 58,000 rubles per month. With such indicators, the machine pays for itself in 34 months of operation.

Business by rental of special equipmentin Russia has recently become more and more profitable. If two years ago, due to the recycling fee and the fall in the ruble exchange rate, prices for special equipment increased, and the market practically did not develop, but now the situation is completely different. Road repairs are underway, for which 533 billion rubles have been allocated this year alone, and a construction boom is sweeping across the country: despite the crisis, people are building country houses and cottages.

The programs of State Construction Corporations, such as “Turkish Stream”, “Power of Siberia”, have become a big plus for the development of the special equipment rental market. Construction covers more and more new zones and regions.

But technology, unfortunately, is not enough. The depreciation of the vehicle fleet is more than 70%. As for the technical equipment of construction companies, it does not reach 50%. Therefore, offers to rent special equipment are becoming more and more relevant. The fact is that for many entrepreneurs it is more profitable to rent special equipment for specific work than to purchase it with their own funds or with credit.

The cost of special equipment, especially imported equipment, which is in greatest demand, is quite high. And the rental price, even if the equipment is rented for several months, will not cause much damage to both private owners and construction companies.

On the one hand, the business of renting special equipment is quite complex and expensive. But the coin also has a flip side - rental of special equipment is developing in larger volumes than, for example, commerce. In addition, the special equipment rental market in Russia has not yet been fully formed and there is a chance to become one of its successful players. If you have not yet fully decided and are in doubt, then you should find outhow to make money renting cars. If the decision has already been made, then we’ll talk about renting special equipment.

Where to start: seven steps to a successful business

Many industries today need special equipment. Of course, first of all, this construction companies, road services, utility workers, farmers. Recently, equipment has been actively rented for the construction of cottages. But you should take into account the seasonal nature of the business.

If an organization buys any piece of equipment, the company must use it constantly. We purchased an excavator - therefore, it will be used always and everywhere, as they say, to the fullest. If we talk about renting, you can rent a mini excavator when there is no need for a large one. Or a backhoe loader, if necessary. That is, you can use technology with greater efficiency. This is what companies take into account.

Step one: look around

However, before starting your own business, you need to dofirst and main step : analyze the market and find potential clients. You can call construction companies and utility services of the city or area where you plan to open a business. This way you will have the opportunity not only to find clients, but also to find out what kind of equipment they need and what is best to purchase.

The business of renting special equipment is not easy. You need to make big investments, find premises, incur certain maintenance costs and also take into account some nuances.

Step two. Business plan

It is necessary to draw up a competent business plan. Only a well-thought-out business plan will help determine the stages of a new project, correctly calculate costs and think through risks.

Step three. Selecting a room

Then you will need to think about where the equipment will be located. For this purpose you can rent platform at a car depot or on the territory of a transport company. The main thing here is the presence of an enclosed space and a convenient road junction.

If it is impossible to find a room in a populated area that meets the necessary requirements, you can build it. It is more profitable to invest certain funds in construction than to leave equipment in the open air and without proper care.

Step four. Business registration

The business must be registered. The main thing here is to choose what to prefer: . Much will depend on who exactly you work with. If with individuals, then it is better to go with the first option and register an individual entrepreneur. If you plan to cooperate with legal entities, then you will need to open an LLC, which in this case is more prudent and can bring good income.

In 2018 - not a problem. But if individual entrepreneurs can use a simplified taxation system, then it is more suitable for an LLC general system, since customers most likely will not want to lose VAT. When registering a business, you must indicate the OKVED code. There are 2 options here. If you want to rent out special equipment without a driver, you must enter the OKVED code - 77.32, rental and leasing construction machines and equipment. If equipment is handed over with people, then you need to focus on OKVED code 43, and select further numbers based on the services provided - from dismantling various buildings to finishing houses. It is better to indicate several types of activities at once. You can download and select codes that suit your business at your leisure.

Step five. Selection of equipment

They prefer to rent imported special equipment. This especially applies to road construction companies that choose foreign machines due to high requirements for road quality. With good maintenance, even under constant use, the equipment will work for an average of 5-7 years.

Domestic manufacturers, unfortunately, have little interest in renting and leasing, and the quality of the cars they produce leaves much to be desired. As a result, Russian equipment is not in great demand and is used more for minor work.

An important point is the registration of special equipment inGostekhnadzor. All road construction equipment with an engine capacity of more than 50 centimeters per cube must be registered. For registration you will need to pay a state duty - 1900 rubles. Insurance will range from 1% to 3% of the cost of special equipment.

Step six. Recruitment

For the business of renting special equipment, it is very important has personnel selection because it:

• more profitable (rental cost increases significantly);
• ensures a more careful attitude towards technology.

It is possible that some funds will have to be spent on employee training, but this is not necessary. As an option, find experienced operators who already have a certificate of completion of specialized training. It is also necessary for employees to pass a medical examination, since working on a special basis. equipment requires good health.

If the fleet is large, you will need a customer service manager, dispatcher and accountant. The latter can work on outsourcing.

Step seven. Advertising campaign

To be successful, you need to make a good marketing campaign. You can place advertisements in any way:

• on business portals, bulletin boards, use outdoor advertising- signs, billboards, banners;
• create your website;
• communicate with clients personally, talking about the benefits of renting.

It would be a good idea to attend thematic exhibitions and fairs for small and medium-sized businesses, where you can demonstrate the services of your company. There is also a chance not only to express yourself, but also to make many useful contacts.

In order for a business to develop faster, it makes sense to provide the opportunity to lease or buy out equipment at a profitable price.

TOP 5 types of the most popular special equipment

Special equipment is divided into several categories:

• lifting equipment;
• construction equipment;
• agricultural machinery.

Some of the most popular rentals, of course, includecrane, which can be used both for lifting cargo and for transporting it.

Renting is almost as popularbackhoe loader. Its advantage is that it can not only dig the ground, regardless of the season, but also perform loading and unloading operations. If the backhoe loader is equipped with an impact hydraulic hammer, this further expands its functionality.

Almost everywhere you need to rentdump truck, which is indispensable when transporting bulk cargo. In great demandaerial platform, it is rented not only by builders, but also by utility companies.

Also quoted. It is used for laying communications, building roads, backfilling pits and landscaping areas. For example, the D-75 bulldozer can be rented by both public utilities for clearing areas and road construction.

But, of course, a lot depends on the region and the amount you can afford to invest in the business. Usually an excavator and a truck crane pay for themselves quite quickly and bring good profit. It is better to take a Chinese dump truck. For 1,500,000 million you can buy a quite decent (not new!) dump truck, and an aerial platform can be purchased for 2.5 million rubles.

Much will depend on the specific region and the demand for this or that special equipment in it. “At the peak” there may well be tractors for clearing streets, in coastal areas - silt suckers, in some areas - drilling rigs. For these reasons, it is better to design a park based on the needs of the region and one’s own capabilities.

How much money do you need to start a business?

When organizing a business, it is best to start with a minimum amount of the most popular equipment. Before purchasing a piece of special equipment, you need to carefully analyze the demand for it. There is equipment that will always be in demand in all regions. But, let’s say, if you know that the region needs highly specialized equipment, then you can bet on it.

But, let’s say, if you know that the region needs highly specialized machines, then you can bet on it.

If you want to save money, you can purchase units that will quickly break down, so you need to understand them well and pay attention to the products of market leaders. The ranking of the most reliable manufacturers of special equipment includes Caterpillar, Komatsu, Hitachi, Volvo, Jhon Deere, Doosan and others.The first three produce 50% of the world's special equipment.

• Caterpillarmakes it possible not only to purchase new and used equipment and spare parts, but also provides special equipment for rent. Works under famous brand Cat@;

• Komatsuproduces construction, mining and warehouse special equipment;

• Hitachi, offers special equipment for a wide range of works: cranes, dump trucks, loaders, excavators: from mini to large;

• Volvoleases excavators on special terms and offers a wide selection of the most various equipment from asphalt and pipe layers, to forwarders and harvesters;

• John Deerespecializes in the production of construction equipment and has five premium brands;

• Doosanproduces reliable and inexpensive equipment that is easy to operate and maintain.

Purchase of equipment, 3 units in total:

Additional (current) expenses per month:

That is, to start a serious business renting special equipment, you will need about 6.5 million rubles.

You can start with a simpler option: buy only one working unit. Let’s say, on average, a good backhoe loader costs 2,000,000 rubles. This amount includes parking rental and service. In total, to start a business you will need approximately 2,200,000 rubles.

Another question that may arise when organizing a business:, since the purchase of such expensive equipment requires a substantial investment of money, which cannot always be found in your pocket. Here you need to either resort to a loan, or, if you are confident in earning money, buy equipment in installments.

How much can you earn by renting special equipment?

Earnings will largely depend on seasonality, as well as on the number of orders.

A tenant pays an average of 9,000 rubles for daily rental of one unit of special equipment. If you subtract the cost of fuel and the salary of the excavator operator, then approximately you can earn 5,000 rubles per day on one unit.

The profitability of the business is 45% -50%. A business renting special equipment pays for itself in 12-18 months.

How to start a business with minimal risks

Unfortunately, the business of renting special equipment has its own risks. What factors can be attributed to them?

Competition.In this market segment it is quite tough. On one side, there are dealer centers and old-timers in the market, who can provide a large selection of branded equipment. On the other hand, there are road construction and oil and gas enterprises. Their equipment is of high quality, but they are rented out either on a residual basis (take what we don’t need now) or with a subsequent purchase. But few companies can boast of a wide range of rental cars.

Dependence on the situation on the construction market, which can change at any moment.

High percentage of non-payments or late payments. This is one of the main risks that tenants have to face.

It's a little easier to run a franchise business. Franchising will help reduce risks somewhat, but will still require substantial investment. On Russian market There are not many franchises for renting special equipment. These include the following.

Franchise No. 1 " Tehsil of the Russian Federation »

The franchise is based on dispatch. At the start you need to invest 90 thousand rubles, royalties - 2000 rubles. The investment should pay off in three months.

Franchise No. 2." Special equipment »

The franchise is also based on dispatcher services. In such a franchise you need to invest 64 thousand rubles. As for royalties, you need to pay 5% of the profit every three months. All investments should pay off in 3-4 months.

Franchise No. 3 " StroyTaxi »

The main activity is the provision of rental services for special equipment. A franchise involves an investment of 30 thousand rubles and a payback period of four months.

Whether to choose franchising or start a business from scratch, you need to think carefully, weighing all the pros and cons.

Which business format do you prefer?

There are several alternative business formats for renting special equipment, each of which has the right to exist.

1. Purchasing your own special equipment (several sought-after units) for rent. This is the most expensive, but more reliable option.
2. Sublease of rented special equipment. The option is interesting, and construction companies most often resort to it.
3. Purchasing and leasing a unit of special equipment . This option will require less expense, but it is advisable that you yourself can work on the equipment you purchased.

Which type to prefer is up to you. The main thing is that your investments bring you a good income. Investments should always be made wisely. And if you have seriously decided to start investing, it doesn’t hurt to find outPerhaps this will be the next step towards your financial independence.

Conclusion

Let's summarize. To start a business renting special equipment, you need to analyze the market in your region, find potential clients, purchase high-quality special equipment, hire specialists who can work on it, and make a good advertising campaign.

A good business plan, as well as your energy and self-confidence, will help you achieve your plans. We wish you to realize your ideas and plans as quickly as possible! We hope that our article helped you a little with this!

Profitable and relevant business – rental of special equipment- accessible to everyone. To start your own business, you need a business plan and your own truck. Hand over the special equipment yourself or cooperate with a trusted company - the decision is yours!

Special equipment rental business: investments, profits, market features

High rates of housing construction – favorable condition to start a business renting special equipment. You can’t do a construction site without a bulldozer, dump truck, loader, roller or excavator, but developers are in no hurry to buy equipment. In order to save money, construction companies rent the necessary machines, so rental business very developed in Russia. It requires large initial investments, but with a correct assessment of the market, competent planning and selection of equipment, it brings a stable income.

What costs need to be included in business plan. Rental of special equipment requires initial expenses for the following items:

1. purchase of cars;
2. purchase or lease of territory for parking;
3. arrangement of guard and control centers;
4. equipment maintenance;
5. hiring personnel (drivers, mechanics, dispatchers, etc.);
6. advertising of services.

The acquisition and delivery of your own special equipment requires maximum investment (about 10 million rubles, depending on the number of vehicles and their functions). Among the advantages of this option is the stability of profits, which depends on the competent work of managers and good advertising. An important drawback is the long payback period (at least 2 - 3 years). Due to these factors and the expensive maintenance of a fleet of special equipment, competition in this niche is still low.

For beginners in the rental industry and those who are not ready to make large investments, there is a convenient option - cooperation with large companies, such as “K-MANIPULATOR”. Anyone can become a partner of the company: just buy a piece of special equipment and entrust us with its sublease - a constant flow of clients, maximum income and stable profits are guaranteed!

How to make money on special equipment? The K-Manipulator company knows the answer!

We have been working on the market for many years, have our own fleet of vehicles and attract car owners to mutually beneficial cooperation. Among our regular customers– leading companies of the capital: Sheremetyevo International Airport, PIK Group Company, Morton Insurance Company, etc. That's why cooperation with us has such advantages:

• regular orders;
• large volumes of work;
• high profitability;
• minimum payback period for investments (from 6 to 14 months).

Even if you own seasonal equipment (waterer, sweeper, snow removal equipment, etc.), with us, its payback period will not exceed 14 months. And all thanks to the endless flow of orders from all corners of the Moscow region. Renting out special equipment – ​​business, which requires a thoughtful approach, and we are often asked: what equipment is better to buy?

We answer: before purchasing, carefully study the supply and demand in your area. Beginning entrepreneurs can purchase universal special equipment - vehicles capable of performing a wide range of work: digging trenches, drilling, cleaning and garbage removal. A backhoe loader suitable for digging, loading and unloading and transporting construction materials will be a profitable purchase. It is important not to come across pitfalls that will sink your business: competition is maximum among owners of inexpensive universal machines, and finding orders for high price more difficult.

How to save money when starting a special equipment rental business?

Reducing the size of your initial investment is easier than it seems: lease a popular and expensive car (grader, grab or hydraulic hammer). The down payment will be about 30% of the cost of the equipment. You can also save money by buying special equipment on the secondary market: a used excavator is at least 25% cheaper than a new one, a motor grader is 30% or more cheaper. But this method is recommended only for experienced mechanics and drivers who can assess the condition of the car and the size of the potential investment. Otherwise, you risk spending money on scrap metal, which only generates income at collection points.