You can contact him via the internal mail of the Rabota.ru website). She dreams of working in the trade industry, but has not yet decided what she wants to be - a merchandiser or a sales representative. Moreover, the applicant has little idea of ​​how these two specialties differ. Raboty.ru consultants explain how these professions differ and help eliminate shortcomings from your resume.

Original resume

Expert opinion

Emma plans to build her career in the trading industry. It is clear that the girl made this choice consciously. She received a specialized education - a diploma in merchandising. I wasn’t afraid of starting positions: I worked as both a seller and a sales agent. Moreover, she worked in these positions for quite a long time - 2 years. This fact immediately attracts the employer’s attention - it is clear that the candidate is a serious person and understands “what’s what” in trading. Emma's resume is clearly structured.

Emma is applying for two positions at once - merchandiser and sales representative. From a telephone conversation with the girl, it became clear that she had little understanding of the difference between these specialties. It’s clear: professions are for Russian business relatively new. However, you need to remember that a merchandiser and a sales representative are two completely different specialties.

We differentiate between professions

A merchandiser is an employee who is responsible for the availability of goods on the counter, placing them on the shelves and display cases of the store. It essentially puts into practice the “rules of the five R’s” (the right product in the right place, at the right time, in the right quantity and at the right price).

A sales representative is an intermediary between the supplier and the seller of the goods. He concludes supply contracts on behalf of the company, and even has the right to sign. Highly desirable for sales representative driving skill (ideally having a personal car), since getting around all the “points” by public transport is not easy, given Moscow traffic jams.

Making a choice

To help Emma decide on a profession, you need to find out what professional skills she has. The girl admitted that she placed “negotiating and concluding contracts” in the “Professional skills” column simply “because it might come in handy.” In fact, she never had to face these responsibilities.

It turned out that on previous places Emma was involved in window dressing and development of product promotion campaigns. Moreover, the girl studied professional literature on organizing retail space, although she did not indicate this in her resume. Therefore, taking into account all of the above, we suggested that Emma focus on the position of merchandiser.

We are making amendments

So, so that the employer quickly understands that this is an experienced merchandiser who is interested in his business, let’s make amendments to the resume:

1. Instead of two positions, we indicate one - the one for which we can create an “ideal” resume that “hits the target.”
2. Let's specify job responsibilities.
3. We completely replace professional skills - no general words, vague phrases, personal qualities - only knowledge and skills in the profession.
4. We clarify the place of study - the employer should not guess what the indicated abbreviation means.
5. Let us reformulate “Additional information” - other personal qualities are important for a merchandiser.

Correct resume

Work as a merchandiser — one of the most accessible specialties for those who are aimed at a successful startup and subsequent career growth. In addition, specialists of this profile are in great demand - retail today is developing more than rapidly. Who is a merchandiser, what does he do, how to get this job, etc. - all the information is presented in the article below.

What is a merchandiser: definition of the concept

The word “merchandise” translated from English means several concepts at once - this is a product, and merchandising, and even paraphernalia. Adding the ending “er” to it means a profession (specialty), that is, the concept “merchandiser” means nothing more than a “product specialist.”

Russian reality is not far removed from English grammar, since merchandisers are usually called employees responsible for sales promotion. That is, its main task is to increase sales in specific retail outlets.

Merchandiser or merchandiser - which is correct?

Merchandiser is an Anglicism that has not yet taken a strong position in the Russian language, so the question of its correct spelling and pronunciation in the Russian version cannot have a clear answer. In the original language, the word is written as "merchandiser", where the letter "a" is pronounced like a cross between "a" and "e". That is, in a discussion about how it is correct - merchandiser or merchandiser,both sides can be considered right.

In part, Internet search engines can be used as an arbitrator in this dispute, which give preference to the first option (spelling with the letter “a” in the second syllable). But it is impossible to draw conclusions about the absolute and unconditional correctness of this version on this basis.

What is the job of a merchandiser: job description, main responsibilities

Work as a merchandiser, contrary to popular opinion, does not at all mean performing duties limited to laying out goods on supermarket shelves. Sales promotion and increasing sales volume are always the result of an integrated approach to the trading process, which includes a wide range of actions.

So, in Merchandiser's job responsibilities, as a rule, includes the execution of the following functionality:

• study of consumer demand, including depending on the characteristics target audience, seasonality indicators and other factors;
• participation in assortment policy companies in the part of the outlet to which a specific merchandiser is assigned (formation and maintenance of the assortment, management of balances, stock, etc.);
• organizing the design of the sales area (ensuring the placement of equipment, optimal lighting, sound, etc.);
• ensuring free movement of buyers throughout trading floor and last choice options necessary goods without the help of sellers or with minimal help (analysis of product display and monitoring compliance with accepted standards);
• production of competitive analysis in terms of promotion of similar products or substitutes (substitute products);
• reporting on application results marketing tools and control of sales growth of goods.

This list of responsibilities can be expanded or specified depending on the goals of the company or a specific store, as well as trade, pricing and assortment policies. That is, the answer to the question of what does a merchandiser do, can only be approximate - the functionality sometimes differs even among fellow merchandisers working in the same company, but at different facilities.

What does a merchandiser do in a supermarket?

Supermarket and hypermarket are the most popular and promising sales formats in the retail sector. Self-service stores, according to various sites that post advertisements for open vacancies and job searches, most often require merchandisers.

Everything is logical, since it is in such trading conditions merchandiser's work(subject to high-quality implementation) is one of the key guarantees of increasing sales and promoting specific products on the market.

For comparison: in smaller retail outlets that do not offer self-service (small shops, kiosks, pavilions), the method of displaying goods is not particularly important. This is due to the fact that the main goal of following a certain layout technology is psychological impact on the buyer (location of more expensive goods at eye level of the visitor, ensuring the effect of having an assortment, etc.), and with a different sales format, the costs of merchandiser services, as a rule, do not have an economic justification.

What is the job of a merchandiser in an online store?

Often on specialized sites you can find advertisements for an open vacancy for a merchandiser in an online store. A logical question arises: if a merchandiser is a specialist serving a retail area, then how can he be useful in the field of distance selling?

Don't know your rights?

Based on the name of the profession, then nothing. In these cases, the employer simply substitutes concepts, declaring that he is looking for a merchandiser, although in fact he needs a marketer. The responsibilities of these specialists are generally similar, at least in terms of strategic interests.

Therefore, having a desire to get a job work as a merchandiser and when studying the relevant offers, you need to pay attention to the sales format declared by the employer.

Merchandiser supervisor: tasks and responsibilities

The profession of a supervisor seems even more exotic to the uninitiated than a merchandiser. But in fact, they have the most direct relation to each other, since the supervisor is none other than the head of merchandisers.

The work of a merchandiser supervisor (the correct job title is “merchandising supervisor”) is primarily analytical in nature. His tasks include collecting data on the dynamics of sales growth in the retail outlets under his control. Responsibilities for transmitting such information lie with the merchandisers serving the specified points.

However, although the supervisor is a manager, the rights to hire, fire, or impose disciplinary action he usually does not have any control over his subordinates. Its functions are limited to systematizing the information received and transferring analysis results to management senior management with conclusions and recommendations for further organization of sales promotion work.

Sometimes supervisors’ responsibilities include the development of a planogram—a diagram for displaying goods on store shelves. But this rarely happens and generally contradicts the essence of the position: this kind of action requires a professional approach and falls within the competence of marketing specialists.

Mobile and stationary merchandiser - what is the difference?

Based on the methods of performing duties, maintaining job description and places merchandisers' work can be divided into two categories:

• mobile merchandiser;
• stationary merchandiser.

The differences between them are obvious and follow from the very title of the position. So, mobile merchandiser(aka business card) is not assigned to a specific outlet. His responsibilities include sequential visits to various stores of the network to alternately perform work functionality in each of them.

Stationary merchandiser, on the contrary, only serves one store on a permanent basis. Of course, it is possible to move an employee from one outlet to another, but this will also be permanent.

There is another type of merchandiser that combines the features of both categories - universal. It is characterized by a flexible work schedule, providing for the performance of the functions of both a mobile and stationary employee, depending on the task.

Responsibilities of a merchandiser: for resume and further work

Work as a merchandiser— an excellent option for a career start, and it does not require special education. Often, employers, when inviting employees to this position, do not attach importance to the presence or absence of work experience, so there are always enough people willing to get such a job.

In order to correctly compose a resume that might be of interest to an employer, you need to know the basic requirements for applicants. Of course, their list may vary, but the main points remain unchanged:

• attractive appearance;
• stress resistance;
• endurance;
• activity;
• ability and willingness to take responsibility for decisions made.

As for special skills, their presence is not at all necessary, although if in merchandiser resume the ability to conduct competitive analysis or knowledge of technology for displaying goods, the applicant’s chances of getting a job will increase significantly.

In cases where the desired position is Merchandiser, responsibilities which include, among other things, maintaining the assortment and managing leftovers, experience in working with specialized software, intended for accounting of inventory items. If such a skill is present, it must be mentioned in the resume; if not, under no circumstances should you embellish your knowledge and skills, otherwise your work experience risks ending at the beginning of the probationary period.

For those who doubt their ability to competently express their own merits and achievements, it is better to use the skills of using the Internet and download merchandiser resume sample. It’s better to have several options and choose the most suitable one.

Merchandiser job description: what to look for when applying for a job

Information for those who have successfully completed the stages of writing a resume and participating in an interview and have been hired for the position of merchandiser: when applying for employment, in addition to employment contract the employee must sign some other documents, including the job description.

Before putting your signature, you must study the contents of the instructions and pay special attention to the following points:

• “Submission” (usually located in the “ General provisions"at the very beginning of the document) - managers need to be known not only by sight, but also by position, so as not to get into an awkward situation;
• “Boundaries of functionality” (in the “Functions” section) - to clearly understand the range of your job responsibilities;
• “Job responsibilities” (in the section of the same name) - to have an idea of ​​how exactly it is necessary to perform the assigned functions;
• “Financial liability” (in the section of the same name) - for the preventive resolution of the issue of the grounds for its occurrence.

Are you looking for a job or planning to look for one?

Our example of filling out a resume for the position of merchandiser (an experienced specialist or a newcomer without work experience) will help you. Competent resume will greatly improve your chances of getting hired.

Merchandiser resume template is available in two types

• For experienced professionals.
• For those who have no experience yet.

Advantages of the template

1) Frequent invitations to interviews. We have already helped many people create a “selling”, strong resume and understand what works and what doesn’t. This sample merchandiser resume is practice-tested.
2) Standard format. Every HR manager and director will instantly find necessary information in your resume. It's simple.
3) Compactness. If you think that someone needs 4 sheets of your work experience, you are deeply mistaken. HR managers love it when everything is clear, convenient and simple. Our sample is an example correct drafting resume for work as a merchandiser.
4) Important things at the top. What is important to the employer will be located at the very top and will immediately catch the eye of those involved in personnel selection. This will give you an advantage over other candidates.
5) The resume can simply be changed depending on the vacancy. To quickly find good job, the most effective way is to slightly change your resume for each vacancy. It's simple - download and use our example of how to write a merchandiser resume. It allows you to make changes instantly.

To download a merchandiser resume sample, click on the link below.

The profession of a merchandiser is associated with promoting the sale of goods in retail outlets, controlling the display and assortment of the company's products. It's relative new profession, widely used in the wholesale and retail sales, having mastered it, many young professionals move up the career ladder.

When writing a resume, you should take into account that versatile skills are important for a merchandiser - an analytical mind, confidence and the ability to persuade. Often companies recruit young staff for this position, so education is not an urgent issue, but if you plan to get a promotion, then education will be useful to you. As for work experience, experience in sales is welcome; this will confirm the knowledge and ability to sell and achieve your goals. Well, the main thing that employers pay attention to in a resume is professional and personal qualities.

A merchandiser must know his responsibilities, product range, have a good memory, a creative approach, be active, sociable, and persuasive. In addition, indicate that you are ready to work and earn money. An additional bonus for getting a position as a merchandiser is having your own car, so you can visit more retail outlets in less time, because public transport It’s not always quick and convenient to get there, please indicate this in your resume if you have a car.

See also other resume examples:

Download a sample merchandiser resume:

Golovchenko Andrey Alekseevich
(Andrey Golovchenko)

Target: Filling the position of merchandiser.

Education:

September 2007 – June 2012 Kiev State Institute of Trade, specialty “sales manager”, specialist diploma (full-time study).

Experience:

Sales consultant

June 2012 – October 2014 Novotech store, Kiev.
Functional responsibilities:
-consulting customers on products;
— provision of warranty documentation to buyers;
— display of goods;
— participation in inventory;
— participation in promotions.

Professional skills:

— Confident PC user, knowledge of office programs and equipment;
— Ability to work with large amounts of information;
— Fast learner;
— Desire to develop;
— Ability to sell and persuade;
— Language proficiency: Russian and Ukrainian languages ​​are fluent; English – basic (spoken, written).

Personal qualities:

Ambitiousness, ability to work for results, ability to work in a team, dedication, energy, communication skills, analytical mind, high degree of self-organization.

Additional information:

Marital status: not married.
Children: no.
Driver's license: yes (have a personal car).
Possibility of business trips: yes.

We hope that the sample resume we compiled for the position of merchandiser helped you in creating your resume for the job. Return to section..