CPA or cost per action system : fee per action. The advantage of CPA traffic arbitrage is that the advertiser does not pay for all impressions, but only for the actions of those who are potentially interested in the product.

CPAnet both Russian and foreign (bourgeois) - cpa networks for beginners consist of two main links: advertisers, partners. The first create their proposals. The second - promote ready-made offers among users, receiving a fee for this.

How create by CPA? It requires knowledge, skills, takes time, needs constant monitoring and support. This is the development of a cpa network script, promotional materials, a registration system, tracking actions, control over payments.

Expenses pay off in isolated cases, therefore, they are in high demand sites simplifying the steps. This aggregators.

AffiliateCPA networks. For whom?

• Newcomers to the field;
• Webmasters living visits;
• Owners of blogs, sites;
• Optimizers who need a target audience.

Types of actions for a product CPA advertiser

• Registration on the site;
• Purchase in shop shop;
• Application installation;
• Purchase of information goods;
• Page visits;
• Payment for the purchase, subscribers, installation of CPA software;
• View price list;
• Watching a video;
• Completing a questionnaire, survey, or form feedback;
• Calls to the call center;
• Subscribe to

How to start using an affiliate network, how does CPA work?

Webmasters must accurately represent their audience, its interests, to select offers, enter them on your site. The commission is paid with a delay, which must be taken into account when planning.

Registration in the cpa network for beginners requires compliance with formalities, negotiations with its owners. This procedure is necessary to reduce the risk of fraud.

Tasks

• Support for old ones, search for cpa networks for newcomers;
• Consultations on issues;
• Clear and open tracking system;
• Transparent dynamics of earnings and payments;
• Quality control of visits;
• Suppression of fraud;
• Protecting the interests of both parties.

Basic concepts

• Lead - an action set by the advertiser.
• Conversion - the percentage of targeted leads with the total number of visits.
• A landing page is a landing page to which an advertising offer leads.
• The offer is the advertiser itself.
• Traffic - visitors who come to the site.
• Advert is a partner.
• Hold - a delay in payments to partners, which is necessary to control the quality of traffic and protect the interests of advertisers.
• ROI is the return on resources invested in the campaign.
• CPV - pay per view.
• CPC - payment for .
• CPL - payment for leads.
• CPS - payment for the purchase.

Internet market players work closely with the largest CPAs for free or paid, although some of them hide this information. This reliable source of clients, but to get the result it is necessary to accurately represent the principles of the system, get rid of the main misconceptions.

Common Mistake- the opinion that here only dubious business with a controversial reputation. It used to be, but now the level of security of the platforms ensures interaction for all stakeholders.

To benefit from cooperation, you will have to spend effort. Many advertisers cannot objectively assess competitiveness their proposal, do not achieve the slightest result. It is important to take into account the interests of the audience and webmasters, the market situation, trends.

Through the work of marketing, there is risk. Platforms use algorithms to control, track the number and quality of visits.

There are dozens of platforms that can be divided into large and small. It is better to start with the first ones, because they are more active, safer.

It is possible to establish beneficial cooperation with several projects and constantly improve the result, rather than disperse efforts into dozens of projects and achieve nothing.

Platforms do not cooperate with all sites and projects in a row. If registration failed you should seriously consider your proposal.

When working with thematic systems, offers and the site should correspond to the general theme. Such networks may bring fewer visits, but will allow you to gain a foothold in a specific niche and pay more attention to an interested audience.

Affiliate ratingCPA networks

Each system is a separate social platform and needs an individual approach. To better understand the work, you can consider the cpa network rating according to reviews in Russia:

• Admitad- a platform with hundreds of active programs. Game advertisers. Advantages - simplicity, statistics, forum.
• AD1- a banking project that works with information products, games, real estate, software, air tickets, information products and other cpa products. The simplicity of the interface is combined with versatility and a plugin for CMS owners.
• ActionPay- quite demanding system. You can show evidence of successful cooperation with other networks. Fast support.
• ActionAds- a platform focused on information products. Now the catalog has expanded significantly, now these are goods and services, franchises, online games. High level .
• CityAds- an efficient and diverse network for infobusiness, including e-commerce, tourism and educational sphere, entertainment. The terms of cooperation depend on the characteristics of a particular project, the status of the account.
• parkoffer- automated network for monetization of thematic resources. Tools are available, including ready-made forms, teasers and banner showcases. Here, webmasters choose only the place for advertising, and not the advertisement itself. Mostly commodity ones receive traffic from all over the world.
• Adwad is a relatively new platform. Payment and income depend on the conditions of a particular offer. Feature - high quality visits.
• KMA.biz- the network that ranks third according to Alexa statistics. The platform is developing and offers more than six hundred advertisers.
• m1 networks- Commodity with extensive experience and good reviews.
  • TradeTracker is an international project with ten years of experience. Working in dozens of countries since 2013 and among hundreds of thousands of webmasters. Supports CPA and CPS payment models.

Free and paid visits

Found on the web two main types of traffic:

• Free;
• Paid.

Paid higher quality, tools narrow the audience down to potentially interested users. The effect depends on the campaign budget.

Free does not need investments, but is less effective. It requires a significant investment of time and effort to achieve a visible result.

Sources of free visits

• Your blog or website, which requires paid and . It will attract the attention of more users, allow you to place banners and links in any part of the page. The more popular the resource, the more visitors and the higher the number of completed offers.
• One-pages for CPA affiliate program dedicated to the subject of a particular project. One-page does not require skills, but it gives a conversion.
• Thematic forums. It is enough to report the offer on the forums in order to maintain the flow of visitors. You can make informative articles or small reviews to increase user interest.
• Social media. These can be profiles, pages or communities, their promotion, partnerships with other thematic groups, sending messages, publishing materials.
• Q&A Sites, which hundreds of thousands of users visit every day. For example, Answers Mail.ru. It is enough to search for existing or publish new questions, the answers to which will be specific offers.
• Channel on video hosting- You can create viral videos, supplement them with descriptions and use other tools of well-known services.

Sources of paid visits

• contextual advertising, which gives any amount of targeted traffic, depending on the budget. It is necessary to work with the audience and keywords, for which there are services: Yandex.Direct or Google Adwords.
• Targeted advertising, limits the audience as much as possible by criteria: age, gender, geography, interests. Targeting active in in social networks and other platforms.
• Optimization site - SEO at all levels, which increases the demand for the resource. Paid promotion and support of the state of the resource.
• Social media, using paid tools. This is promotion, targeting, advertising, publication of reviews or other materials in the largest communities, and much more. You can work with part of the method for free, but the budget speeds up the process.
• Email marketing - newsletter to keep the audience interested. To do this, a base of subscribers is created who will receive news and other materials.

There are other sources of visits that you can buy, the choice of which is almost unlimited.

Disadvantages of CPA for Advertisers

• Complexity of registration, paper contracts;
• High competition;
• Difficulties for small or unstable projects in which CPAs are not interested;
• Visit quality control.

Partner Benefits

• Earnings with a quick withdrawal;
• Simplicity;
• choice of advertisers;
• Profitability optimization.

Disadvantages for Partners

• Lack of a single transparent scheme of contractual relations;
• Poor quality of some networks.
• A large number of vacancies.

conclusions

Well-established cooperation produces results with a minimum of effort. Networks for standardized products but not designed for b2b with no fixed rates. We hope you found it useful to express training in CPA networks.

Sincerely, Nastya Chekhova

Good afternoon dear friends! The purpose of this post is to open your eyes to CPA, to the prospects that await you, and to explain how this very “delicious” kitchen works.

CPA Marketing is an affiliate business that pays for the actions of the people you refer. Actions can be different: registrations, subscriptions by e-mail, purchases, and so on. Serious money is spinning here, and entering the CPA business is still easy.

The domestic market in this segment is in a stage of active growth, so if you enter here right now, you will have a chance to get promoted and receive hundreds of thousands of Russian rubles every month. When the CPA business market stabilizes, it will be almost impossible for a beginner to settle here, since very large budgets will be required to enter. Now you can start with 1000 - 3000 rubles.

How much will you receive? We'll see. For example, for 1 registration, a site or a company using the CPA marketing strategy is ready to pay about 0.5-1 USD, and in some areas - 2 or more. Little things? But what if you attract 1000 such registrations in a month (this is quite realistic if you advertise on sites with a target audience)? $1,000 (average) minus advertising costs $200-300 (everything is individual, depends on the success advertising campaign, its type and other parameters). Here's what money is spinning here (and this is not the limit):

Earnings on CPA: scheme

This abbreviation translates as Cost-Per-Action, i.e. payment for the actions of the target client, whom you must bring to the company. She will pay you. Actions can be anything: from going to the organization's website to registering and purchasing goods. But let's get it right. So, there are only 4 links in the CPA marketing chain.

Such is the vicious circle of mutually beneficial cooperation. If at least 1 link falls out, then the business CPA scheme stops working.

Company. Gets customers without advertising costs. She would be able to buy it herself, but for this you need to hire a specialist, spend time, etc. It is much easier to offer a delicious affiliate program and get customers on autopilot. This is the beauty of CPA marketing for businesses.

CPA network. This is an intermediary between the partner and the company. All settings take place here: creating an affiliate link, maintaining statistics on completed actions and the amount of remuneration. The CPA network monitors the purity of the transaction, makes payments to partners and receives its %. Naturally, 2 people who do not even see each other live and often do not hear, cannot trust each other from the 1st time. The CPA network gives guarantees to both parties that they will get what they came for.

I have worked with several CPA affiliates, including Ryumka, KMA, Admitad, Monsterleads and others. I especially liked working with Dr.Cash: they have “chocolate” cases from TOP partners and support, who is ready to set the right direction at the start, suggest an offer and a positive connection. By the way, their offers are from the “beauty and health” category, which even a beginner can master.

Partner. Earns by attracting interested customers. He receives an individual link leading to the company's website, and begins to promote it everywhere: on his website or by buying advertising. With the right approach, investments in it pay off with a profit of 50 - 100%, and sometimes even more. If you want to learn how to make such a profit, then I recommend this free school. Of all the paid 4 courses on CPA that I have studied, this one turned out to be the most effective. There are very valuable free materials from practitioners, on which you can already earn the first decent money. I recently bought a paid course from them and realized that among the heaps of garbage that are now being sold on this topic, this one is a real gem.

Customer. Performs an action, receiving benefits for himself and providing income to a partner, CPA network and company. The ultimate goal of any client is to solve his problem in exchange for money. The problem may be the following: there is nothing to drive to work (the solution is to buy a car), nothing to play (registration in an online game), not enough money (buy a course on making money on the Internet, apply for a loan), etc.

Basic concepts of CPA marketing

This mini-dictionary will help you, because without it, listening to or reading the instructions of the guru in the CPA, you will not understand anything.

• Traffic- this is the flow of visitors that you will send to the partner's site. Drive traffic = redirect visitors from one site to another.
• - this is in CPA buying visitors on one site and draining it to another, with a profit.
• Lead- a person who performed a paid action for which you should be paid.
• Hold time- the time during which your lead is verified by the company. If it turns out to be cheated (for example, using active advertising tools) and you are exposed, then you will not receive payment. Moreover, if the cheating is serious, the case may go to trial. Therefore, it is profitable and safe to use honest marketing in CPA.
• Profit- profit.
• Context – contextual advertising(i.e. text).
• Teaser- teaser advertising (bright, sometimes frightening or attention-grabbing picture with a screaming headline).
• Offer- from English. offer - an offer. This is an affiliate program with its own conditions and income offer, which works through the CPA network.
• . This is how much you can earn for each click on an affiliate link.
• While everything. If I remember anything else, I'll be sure to add it.
• - this is the storage time of Cookies, during which the client assigned to the partner must make a purchase or other targeted action after clicking on the affiliate link. If the lead arrives later than the post-click cookie is stored, it will not be credited to the partner.

Where to get traffic for CPA

1. Own website, social network group And . The process of creating and promoting your project is quite laborious, but it's worth it, because. you create passive income for yourself. Your website will then work for you for years with minimal effort. Therefore, if you have not started its creation yet, then start today, understand this topic and in 2-3 months you will be making a profit. And a gift from me for you: a promo code for , on which, by the way, this blog has been standing for the 2nd year.
2. Free Methods, including . Just do not SPAM, otherwise you will be 100% excluded from the affiliate program without payouts. A very long and tedious process. But if you have nothing to do or little money and a lot of time - try it.
3. Banner. Suitable for any affiliate programs, the main thing is to place it on the right sites where the target audience lives, who are interested in the proposed product or service. Banners can be placed through Rotaban - a good service with very affordable prices. By the way, for starters, you can manually write to webmasters of sites on your subject with a request to place your banner in test mode and promise to give some percentage of profit (ie profit). Most of the webmasters will send you somewhere, someone will not answer, but in the end you will still find those who agree.
4. teasers. A fairly cheap way to get clicks, but there are a lot of nuances that you should know before the teaser launches. And be sure to analyze the results after. I recommend to study. Yes, I'm sorry I didn't find it at the time. Would save a lot of money. Teasers are suitable for women's topics, for advertising all sorts of scandals and women's products based on fears such as obesity, for gaming and adult (materials for adults) topics. It is not recommended to use it for selling paid training courses, because. traffic from there is mostly “cold”, not ready to buy.
5. Context. To be honest, I haven't been here yet. They say the pros make crazy profits out of context. But this requires knowledge and practical experience. And be sure to analyze each action.
6. Social media. There are 2 ways here - advertising in VK groups and using official advertising on the left. In the 2nd case, you can very accurately determine your target audience and carefully study the rules of placement. 3 times I tried to post there, but the ads did not pass moderation for reasons: documents are needed (for pyrotechnics), advertising of such and such sites is prohibited (and absolutely white, fluffy and do not violate laws). Well, in order to accommodate in groups, you can use sociate.ru or contact their owners directly.

Where to study CPA marketing for free

There is the only online school in the CIS that offers free online lessons for beginners, plus live mentor support. That is, during the course you will be able to ask questions on Skype.

1. It's not just a school: its founder also owns his own CPA networks Ryumka and CPAelectro with exclusive offers, and also has a large traffic arbitrage team. Those. your training will be done by practitioners.
2. If you succeed in your studies, then perhaps you will be accepted there. with a salary of 1000 - 2000 dollars and more.
3. The main goal with which free education was created at this school was to increase the team of affiliates in order to scale in the CPA market. But you can just learn the basics and go free-swimming.
4. The course “ ” has existed for more than one year, but is constantly being upgraded. So you will get the latest information and cases on CPA marketing from practitioners at no cost.
5. You will attend very valuable educational webinars that are held several times a week.

How to register and get the first lessons

1. Follow this link
2. Watch the video, read the information, click "Get Started" and fill out the form.
3. Be sure to include real contacts in the form. You will be contacted by a person who will accompany you throughout the training.
4. An email will be sent to you. Do not ignore it: open and follow the links to activate a subscription to training materials, receive webinar announcements by mail.

And finally - a very useful free book about this type of earnings.

With this free book on SPA, you will learn…

In search of earnings, you should pay attention to CPA networks. An inexperienced user may think: “What is it, and how can I make money on them?” There are many different offers put up by companies on these sites. By becoming a potential network partner, you can check how effective CPA is for making a profit. This type activities are also called "".

In accordance with the translation of the abbreviation CPA, Cost per action, means payment for the action. Thus, it turns out that advertisers pay for showing ads on the partner's site. Only there is a payment not for all impressions. Advertisers are only interested in those impressions that could interest people in these products.

There are two parties involved on the platform, one side of the CPA is occupied by the advertiser, the other by the partner. The first, when creating an offer, looks at actual needs. The second is promoting ready-made offers for money.

Almost all of this work can pay off with a few partners. If you cooperate with specialized CPA sites, you can get more benefits from the network.

These activities may be of interest to:

1. Webmasters involved in the resale of traffic;
2. Beginners interested in Internet marketing;
3. Optimizers looking for targeted traffic;
4. Bloggers and site owners.

work paid by the partner.

You can get paid when you:

• shopping in the store;
• ordering services;
• File uploads;
• Registrations;
• Application installations;
• Purchases of information goods;
• Visits to a specific page;
• Watching videos, prices;
• Participation in surveys;
• Subscribing to newsletters and other actions.

The harder the job, the higher the pay. When choosing an affiliate program, you need to look at what activities the advertiser is engaged in, his strategy.

Network usage

This system works with three parties: the advertiser, the network, the site owner.

1. Concludes agreements with partners;
2. Finds suitable target actions;
3. Upload your promotional material;
4. Sets its own interest rates for certain actions;
5. Makes a transfer of funds.

Some platforms may use credit schemes with other additional features. In order to correctly select an offer and place it on your site, the webmaster must be aware of the interests of his audience. Many affiliate programs delay paying commissions.

This also needs to be thought about. For some webmasters, banner and contextual advertising helps in acquiring traffic. When registering in the CPA network, you need to follow certain formalities and negotiate with customers. All this may be necessary to reduce the risk of falling into scammers and to avoid any trouble in the future.

How types of CPA networks exist?

Considering CPA systems, it is clear that there are four types of networks:

Considering networks called CPA, it is worth noting that they pay for completed actions. It can be registration, subscription. Suitable for information business.

Under the cut - a story about how we implemented the modular architecture of the CPA platform (Content Provider Access) for a telecom operator on Fuse Fabric. At the same time, we will explain why we made such a decision, and did not use the standard J2EE technology stack to create a monolithic application.

What is CPA

CPA is a platform for organizing interaction with content providers that provide various services to subscribers of their partners, telecom operators.

As the simplest scenario, let's consider a situation where the subscriber wants to know the weather for tomorrow:

• the subscriber sends an SMS to a short number to receive a weather forecast;
• The SMS message arrives at the SMS center of the telecom operator;
• The SMS center sends a message to the CPA platform;
• The CPA platform determines the service associated with the short number, determines its cost, checks that there is enough money on the subscriber's account, requests a weather forecast from the partner providing the service, debits the subscriber's account, logs the business transaction, and sends the data to the SMS center for sending to the subscriber;
• The SMS center sends an SMS to the subscriber with the weather for tomorrow;
• the subscriber receives an SMS message.

This scenario illustrates well how you can build various processes based on the chains of interaction of certain modules. In particular, the following are involved here: a module for interaction with an SMS center, a catalog of services, a catalog of partners, a module for working with a billing system, a module for logging business transactions, a module for interacting with a partner, and so on.

Even this simple script consists of more than a dozen operations. At the same time, telecom operators can have dozens of much more complex scenarios, during which a variety of systems interact. For example, a request may come from a USSD center, an IVR center, a web portal, and so on. In addition, this may not be a one-time request, but a subscription to a service (including in installments), unsubscribing from it, and so on.

Choice of approach

When we started a project to create a CPA system, we chose from several options for the platform architecture. When designing applications of this scale, the following aspects should be taken into account in the first place:

• This will be a priori a highly loaded system that must process hundreds of fairly complex business scenarios per second. As the load increases, the system should easily scale horizontally.
• Very stringent downtime requirements are imposed on such systems. It should be minimal even if the system configuration changes, for example, if new functionality is added or current components are changed.
• It is necessary to provide a simple centralized management of the system, with the display of metrics that make it possible to unambiguously assess the current state.
• The telecom sector requires a very fast response to changes in the market and technology pool, so the system architecture must allow for quick replacement of components.
• It is extremely important to keep the product implementation time as short as possible, so the cycle of development and testing of new functionality should be as short as possible.

With all this in mind, we quickly realized that the traditional monolithic J2EE architecture is not suitable for us, because it does not provide the required flexibility and does not cover all the needs of the customer. Therefore, we chose a modular architecture based on OSGi - Red Hat Jboss Fuse in a Fuse Fabric configuration.

Our architecture was to be based on stand-alone modules that would interact based on well-defined interfaces. Today, this is described by the term “microservice architecture”, but at the time of the creation of the CPA platform, the word “microservices” was known to few.

Note that the wrong choice of architecture for systems of this level can lead to literally catastrophic consequences both at the stage of development and operation, and at the stages of further refinement of the system to expand it. functionality. But we needed to show the customer a prototype as soon as possible, proving the viability of the chosen idea. And here OSGi's modularity support came to the rescue.

When designing the system, we relied on the API of the modules that it was supposed to consist of, and BPM processes (business processes described using the standard BPMN notation). These processes, through module API calls, described the business scenarios that the CPA platform performs. That is, at the initial stage, we had modules (OSGi-sets), which in fact were “stub” microservices that perform primitive operations, and BPM processes that described the sequence of calls to OSGi services as close as possible to the business scenarios of a telecom operator to achieve the required result.

At the same time, we understood that the OSGi sets we created would be called both in BPM scripts and from other places. For example, the service for working with the catalog of services is not only directly called from BPM processes, but also used in back-office systems so that content managers can start, delete and edit services. The service catalog API is also used to provide a list of services on the telecom operator's website. The service for working with the billing system was first used only in the CPA platform, but now it is also available as a REST service, so other systems in the infrastructure of the telecom operator also use its services.

Implementation

By creating an architecture in the form of modules with a well-specified API, we quickly became convinced of its effectiveness and efficiency.

Since the OSGi suites API has been agreed upon and validated, we have been able to parallelize the process of developing individual OSGi suites across different development teams. At the same time, the teams did not influence each other in any way, because they all worked with their own code bases and subject areas. The main thing is not to violate the agreed API set. One team could focus on developing a partner directory, another on developing a business logging service, and so on. At the same time, the architect monitored the integrity of the system based on agreed APIs.

For ease of tracking API changes, we have adopted semantic versioning of OSGi sets. This implies assigning component versions in the format X.Y.Z, where X is the major version, Y is the minor version, Z is the patch version. The versions are iterated according to the following rules:

• we increase the major version when backward incompatible API changes are made;
• we increase the minor version when new functionality is added that does not violate backward compatibility;
• We increase the patch version when backward compatible fixes are added that do not affect the API.

Thanks to this, we easily tracked changes to the service APIs throughout the system and accurately managed them when building the joint work of services.

When developing complex systems, it is necessary to write tests for the implemented functionality. Because components in an OSGi environment communicate by calling interfaces, this makes unit testing much easier. If any service in our application calls another service, then at the testing stage, we can easily replace the “stub” with the service that is being called. And when testing each module, it is necessary to take into account the specifics of its work.

We understood that in a highly loaded system, any service, depending on the nature of the load, could become the bottleneck of the entire application. Therefore, for each API call of any OSGi set, metrics were taken that were available via the JMX interface. This made it possible to register the maximum duration of a call to any service method, the average value over a period of time, and the dynamics of metric changes. The captured data helped us to immediately identify the bottlenecks of the application during load testing, and also made it possible to monitor the production system online. So, in the event of performance degradation, we could quickly take measures to stabilize the system. For example, you can move the service to another node in the runtime environment, or move it to a separate JVM. At the same time, OSGi allows us to perform all these actions on a running system without affecting the rest of the application components.

When adding new functionality to an existing system, we can explicitly track changes in the codebase (newer kits or higher version kits) and streamline the testing process. If we see that the version of the component has not changed in the next delivery, then we do not need to develop new tests for it and re-test it thoroughly. It's better to focus on new functionality being added to the system.

Of course, no one is immune from errors that may occur in a production environment. But OSGi allows you to quickly make changes to a running system. It is enough to fix the error in the component, increment its patch version and install it into the OSGi runtime. This is an important advantage in conditions when the duration of system downtime significantly affects both the quality of the service provided and the profit of the company.

It is also worth noting that when an error is detected in a monolithic architecture, unlike a modular one, you have to rebuild the entire application and restart it. And restarting a traditional J2EE application usually takes a lot of time, which is tantamount to financial losses for the company.

Development department of the Software Solutions Center of the Jet Infosystems company