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The art of taking money out of another person's pocket. Economics Essay “Business is the art of extracting money from another person’s pocket without resorting to violence.”

Money, money, money... How much we depend on it, although in fact it is just ordinary paper. Paper, the need for which is growing more and more every year, and this despite the fact that the printing presses do not stop for a minute.

I recently met up with one of my old friends, whom I hadn’t talked to for about a year and a half, and guess what we talked about? Of course, about money.

It would seem that so much time has passed, but the conversations are still about the same things. How are you, how is work, how much is the salary, where to earn money and why we live so poorly.

And really, why?

I told my friend about how at the end of last year I lost order, I told him that just recently I told him that, in fact, for me all this “earning money” turned out to be a waste of time.

And if you think about it, where or what could you invest your money in now?

You can read where to invest money in 2015 on the blog smfanton.ru -. And by the way, it was on this blog that I recently learned about some problems in such large companies as Forex Trend and Pantheon Finance, which, like MMSIS in their time, promised high and stable profitability.

Of course, I cannot say for sure what is happening in these companies now, but I know one thing for sure. Using the example of how I lost my investment in a “super-duper office” that worked for more than 7 years, now you can expect anything from such companies.

The good news is that they seem to have taken on Kondakov. I hope that at least someone will be held accountable for what happened to the “number one forex broker.”

Well, okay, screw them.

All this, once again, I lead to the fact that you cannot trust your money to anyone, even if they have a lot of awards, extensive work experience and 100-500 million clients around the world. Most likely, this is another lure of advanced businessmen who, unlike you and me, have the funds for large scams and completely lack conscience.


Business is the art of extracting money from someone else's pocket without resorting to violence.

Don't believe me? and some calculations of the profitability promised to me - you will lose your jaw!

In general, to be honest, I myself don’t know where I could go lately, but I’m sure of one thing: when something happens, you will definitely know about it.


Business is the art of taking money out of another person's pocket without resorting to violence.

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It is amazing how accurately M. Amsterdam described the essence of business from the point of view of an entrepreneur. I completely agree with him. When a person opens his own “business,” he asks himself three questions: what to produce, how to produce it, for whom to produce it? What to produce? Those goods and services that satisfy consumer needs. And, if the needs are basically satisfied, then the businessman will artificially create new ones: just so that his product is sold. This is best illustrated using the pharmaceutical business as an example. Convince the country's population that they do not have enough iodine - they will start buying Iodine-Active, that everyone is at risk of osteoporosis - they will start drinking calcium en masse, which, in turn, is almost not absorbed by the body. It’s okay, as long as they buy more drugs. Moreover, no one is forcing you to purchase and use pills. Through advertising, convince a person that he has huge health problems, and he himself will rush to the pharmacy, and the owners of this business will only get richer. According to the State Statistics Committee, over the past six months, the income of pharmaceutical companies amounted to 413.7 million US dollars, and almost a third of this income was spent on advertising - 72.5 million dollars.

Here is a less dramatic example of how to get a person to buy something that he had no intention of buying just a minute ago. Marketing moves are the most valuable invention of economic thought for entrepreneurs. Salespeople are specially trained in the rules of “unobtrusively” offering customers things they don’t really need: at supermarket checkouts there should be displays with small goods that a person can buy, as if in passing: chocolates, chewing gum, batteries, insect repellents, etc. They are inexpensive and as a result, a person who comes to the store for bread and milk will take away a whole basket of things that he did not specifically intend to buy. Discounts are another way to lull the client's vigilance. First, prices are artificially inflated by 3 times. The product is not in demand. Then a special sale is announced with a 30% discount. As a result, demand exceeds supply. As a result, people buy goods with a markup of 200%. At the same time, many are happy that they were able to buy something so cheap.

Entire industries work to constantly maintain demand at a high level. Take the production of household chemicals: shampoo is necessary for a person to maintain a neat appearance of hair. Have you already bought shampoo? It seems that the need has been satisfied. What about conditioner for better combing? What about hair nourishing balm? As a result, the consumer bought three bottles of perfume instead of one. Businessmen are getting rich. People are happy. This is why there is an art to extracting money from consumers' pockets. You need to use remarkable imagination to diversify your marketing moves. Entire departments of creatives in every company do this. We need to promote competent advertising and study consumer psychology well.
We, consumers, need to remain vigilant, count and count our money, and not be too suggestible.

Baby, I decided to help you. I am a social studies teacher.

It's amazing how Amsterdam accurately described the essence of business from the point of view of an entrepreneur. I completely agree with him.

When a person opens his own “business,” he asks the question: what to produce? Those goods and services that satisfy people's needs. If the needs are mostly satisfied, then the businessman artificially creates new ones: just so that his product is sold. This is best illustrated using the pharmaceutical business as an example. Convince the country's population that they do not have enough iodine. If they start buying Iodine-Active, because everyone is at risk of osteoparosis, they will start drinking calcium on a massive scale. Or another example: how to force a person to buy something that he had no intention of buying just a minute ago? Marten approaches are the most valuable invention of economic thought for entrepreneurs. At the checkout counters of supermarkets there should be display cases with small goods that a person can buy in passing: chocolates, chewing gum, batteries, insect repellents, etc. They are inexpensive and as a result, the person who came for bread and milk, which he did not specifically intend to buy. Discounts are another way to lull the client's vigilance. First, prices are artificially raised 3 times. The product is not in demand. Then a 30% discount sale is announced. As a result, people buy goods with a 200% markup. At the same time, many are happy that they were able to buy something so cheap.

1Businessmen are getting rich. People are happy. This is why taking money out of consumers' pockets is an art. We, consumers, can only ask not to let down our guard, count and count our money, and not be too suggestible. It is known that during sales we buy 75% of the things we don’t need.

Girl, write to me what you get for this essay. I'm interested. Good luck.

If we want, we can do a lot. The desire to do something and a little effort is all it takes to get a good result. Let us next present one of the works on economics. Student essay. Author's design without cuts.

Introduction

Business – this is an activity that is carried out at your own peril and risk, aimed at constantly obtaining profit from the sale of goods, the provision of services or various works.
Business efficiency can be assessed not only by profit margins, but also by the value of the business itself.

Main part

Business (entrepreneurship) – a very important factor for a market economy
Business - the art of extracting money from another person's pocket without resorting to violence. (Quote from M. Amsterdam)
I completely agree with Amsterdam's quote because this quote completely describes the whole essence of business. When a person tries to open his own business, he needs to understand what products to produce and how to make them so that they are in demand. If a product becomes in demand, a new product should be invented for the consumer.
In business there is such a thing as marketing moves. For an entrepreneur, marketing moves are a very good tool. In some structures, sales managers are trained to offer clients products that clients do not ask for. For example, we go to the store to buy bread, but the cashier at the checkout offers us a certain product that we, in principle, do not need
There is also such a marketing ploy as a discount. The discount lulls the client's vigilance, as it is an illusion. Let's look at an example: a certain product conventionally cost 300 rubles, but it was not in demand, and then companies increase the price by 2 times, but with a 50% discount, in the end they get the same 300 rubles and people start buying this product. And everyone is happy because they bought the product at a discount
Let's consider another marketing ploy with cars. Some company creates a car, let's say in 2010, and everyone buys it. Time passes and already in 2015 they release a car with a changed appearance and a slightly improved engine, but the engine remains old. That is, the consumer receives a good wrapper, but nothing more. And people think that they have received a completely new product and spend a lot of money. These are marketing moves. Entire departments are engaged in marketing. But you need imagination and the ability to create new marketing moves.
Let's talk about business. What is business? Business- this is an activity carried out at the expense of your own money, or the money of a partner who invests in you in order to make a profit. There are 3 types of entrepreneurial activity:

  1. a commercial— the process of manufacturing or providing a service covers the entire process.
  2. Production— the actions of workers are necessary for the finished product to emerge from resources.
  3. Mediation– is to establish relationships with consumers and producers.

In order for the product to be bought, the entrepreneur makes various advertisements for the product and eye-catching packaging. Often entrepreneurs will come up with a product that will be exclusive and will not be repeated, and this is good. There will be no competition for such a product and, if there is demand for it, you will have a good profit. There are entrepreneurs who, in order to benefit from advertising, for example, some supplements for muscle growth, will say that this supplement is very useful and rich in nutrients, but in fact it is not, but on the contrary has a very detrimental effect on human health. Another basis of business is not so much production as the introduction of any product or service.

In my opinion, you need to provide high-quality services and products for the client. Because even if an entrepreneur invests a large amount of money in advertising, but he does not have a quality product, then nothing good will come of it. Clients, even if they come after seeing your advertisement somewhere and will If they are not satisfied with your products or services, they will never return again and will not be able to recommend you to their friends or relatives. And if you have a good product or service, then even with the most minimal advertising you should succeed, since customers will be happy with everything and they will tell everyone what good products or services you have.

For a business, you need to gain a client base. Let's look at an example: Food delivery is opening. This food delivery service makes large, tasty portions and, most importantly, is cheap. It can even work to zero and perhaps even negative. So, after working for about a month, Having built up a customer base, delivery raises prices for dishes.

 


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